Rock the Vote was founded in 1990 by Jeff Ayeroff with Virgin America co Chair Jordan Harris and Virgin Executive Beverly Lund. Later they hired Jodi Uttal and then Steve Barr, a campaign worker and political fundraiser, who became "co-founders" for their contribution to Rock the Vote. Rock the Vote supported the National Voter Registration Act of 1993, commonly referred to as the "motor voter" bill, which expanded access to voter registration. It was signed into law by President Bill Clinton. The law requires state governments to offer voter registration opportunities to any eligible person who applies for or renews a driver's license or public assistance.