The special was structured as a beauty pageant-like competition in which 50 women (one from each U. S. state) competed to be the bride of an unknown multi-millionaire, whom they did not see except in silhouette. The competition included a swimwear portion and a question-and-answer portion. The millionaire, ultimately revealed as Rick Rockwell, selected Darva Conger of California and married her on the spot. In addition to the television wedding, Conger also received a three-carat (600-mg) diamond ring and more than $100,000 in prizes. More than 22 million people viewed the show's broadcast.